JooHoon Lee

"An expert in trademarks and designs who analyzes each client’s strengths and circumstances in depth to provide optimal strategies and lead them to success."

JooHoon Lee is a trademark and design attorney with a dual degree in Chemistry and Economics & Finance from Hanyang University and a background in marketing, giving him a strong foundation as a brand strategist. He has worked with a wide range of clients, including leading Korean corporations such as LG Electronics and Naver, global companies like New Balance, and mid-sized companies like Pulio, gaining extensive experience in objectively analyzing diverse client needs and delivering tailored strategies. JooHoon began his career as a trademark and design attorney at KBK Patent & Law Firm and currently serves as the head of the Trademark Team at PI IP LAW, where his exceptional communication skills and clear execution have been highly recognized. In this role, he oversees a broad spectrum of work, including domestic and international trademark and design filings, disputes, customs enforcement, and legal advisory matters, demonstrating his expertise across the field. Recognized as a rising expert in the trademark and design sector, JooHoon is known for his precision, professionalism, and ability to provide practical and effective solutions tailored to each client’s unique circumstances. JooHoon values every client relationship and is committed to honoring their trust with integrity and dedication. He carefully examines each client’s unique circumstances, designs tailored strategies, and places the highest priority on delivering measurable results and lasting satisfaction.